Released on: May 29, 2008, 1:19 am

Press Release Author: Colin Saldanha

Industry: Retail

Press Release Summary: Wins 'Best Retailer for Marketing / Promotion' and 'Store
Concept of the Year' at inaugural awards function

Press Release Body: Dubai, United Arab Emirates, May 29, 2008: Sharaf DG announced
that it has won two prestigious awards at the Middle East Retail Academy Awards
Ceremony held at Le Meridien Al Aqah in Fujairah. The leading power electronics
retailer won the award for the 'Best Retailer for Marketing/ Promotion' and 'Store
Concept of the Year' at the award function held to recognize important contributions
made by both vendors and retailers across MENA. The retail category winners were
decided by live electronic voting at the awards by more than 50 carefully profiled
senior executives from the regional vendor community who attended the event.

Speaking on the awards, Mr. Nilesh Khalkho, CEO, Sharaf DG, said, "It is with great
pride and honour that we accept the awards especially since the voting was done by
people who matter the most - our peers in the industry, who have vast knowledge,
experience and insight. We see this as a recognition and reflection of Sharaf DG's
success in constantly bringing innovation to the electronics retailing segment in
the region. Our customer-centric focus drives us to think outside the box and come
up with ideas and concepts that create a delightful and enriching shopping
experience for our customers".

The award ceremony was held during Digital Consumer Channel (DCC) MEA, the premier
professional networking event for senior executives from the consumer electronics,
digital device and ICT products retail channel in MEA region. DISTREE, which
organized the event and hosted the Middle East Retail Academy Awards, laid down a
stringent award nomination and declaration process. Five nominees for each of the
five retailer categories were selected by an executive committee representing a
cross-section of over 20 vendors and leading regional distributors to ensure that
the awards truly acknowledged the best in each field based on very clear criteria.
The nominees were then put up for live electronic voting by all the vendors present
at the award function that injected excitement and suspense into the awards.

Sharaf DG's awards were based on the fact that it is changing the face of
electronics retail in the region. It has launched several innovative schemes
including the 100% Consumer Finance Scheme and it's latest 'Free tech check-up'
service from DG Help, where customers can call a special toll free number for a free
check up of their PCs, laptops, wireless connections or home theatre systems. It's
long-standing promise to customers 'If you don't find it at Sharaf DG, you get it
free' and 'Lowest Price Guarantee' which assures customers that the prices of all
products sold at Sharaf DG are the same when compared with any other other
hypermarkets and retail stores located in malls have contributed to making Sharaf DG
UAE's leading one-stop electronic destination.

-Ends-
About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics
Retailing in the UAE conceived to meet the growing demands of the discerning
customer. The stores in Ibn Battuta Mall, Deira City Center and Times Square Center
are designed to international standards is a benchmark in store sophistication and
customer friendly design.

Sharaf DG is not just an electronics store, but a new lifestyle experience where
customers can find the widest range of brands in the region across categories like
Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine
Electronics and much more.

For further information, please visit http://www.sharafdg.com





Web Site: http://www.sharafdg.com

Contact Details: Media Contact:
Mr. Colin Saldanha
PR Consultant
OAK Consulting
Email: colin@oakconsulting.biz
Tel: +971506400762